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05/15/2008
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NSMB Press
Basically we got started because Cam and I (Michael) are passionate about extreme
sports. We decided that we wanted to put together a website on snowboarding
but by the time we got around to doing anything about it, it was March/April
2000. Cam suggested we put together a Mountain Bike site for summer and get
to the snowboard site later on for winter. We figured if we spent a couple of
grand ($2000) a year on it that would be OK just as long as we are having fun.
We also figured out that we probably couldn't do this with just the 2 of us,
so we brought in Will and launched nsmb.com in the first couple of weeks of
June 2000.
The first week we launched we got over 2000 hits to the site, so we thought
we had better make a go of this thing. Since then, we have learnt tons and had
a bunch of fun, and we are still committed to having fun, expressing our passion
for the sport and providing a great site on North Shore, Extreme and Freeride
Mountain Biking.
PS: the snowboard site never happened.
Here is the official story.
March 1, 2000 - NSMB.com founders start to form new web site.
NSMB.com founders Cam McRae, Michael Palethorpe, & Will Hardy hold the first
official meeting to create a web site/e-magazine dedicated to the North Shore
Freeride style of mountain biking. From a small Vancouver apartment, the three
brought together an appreciation for the sport, the technical know how to create
a leading edge web site, and the recognition of the demand for such a site.
June 1, 2000 - NSMB.com is officially launched.
Local Riders Launch Online Magazine for North
Shore Mountain Bikers
June 24, 2000 - Article on NSMB appears in Vancouver Sun Newspaper.
Extreme Briefs (Article from the Vancouver
Sun newspaper, June 24, 2000)
June 30, 2000 - Article on NSMB appears in The North Shore Outlook newspaper.
Click On, Click In. (Article from the North
Shore Outlook, June 30, 2000)
July 25, 2000 - Front page article on NSMB appears in the Vancouver Province
Newspaper.
Pedallers' Hopes Put in Netzine (Article from
the Vancouver Province Newspaper, July 25, 2000)
July 2000 - Norman Tan joins the NSMB team.
Bringing a wealth of technical experience, Norman Tan has joined the NSMB team.
His involvement in NSMBA and Cycling BC make Norman a valuable addition to the
team and will allow NSMB to continue to innovate and offer new services as well
as streamline the production of the web site.
August 10, 2000 - NSMB launches Bulletin Board.
NSMB.com launches a new bulletin board service to the web site. Allowing members
to chat in an online forum, the popularity of the service elevated NSMB to the
next level. An online community was created and the vibe has been extremely
positive allowing freeriders around the world to connect in cyberspace.
September 2000 - Bike Magazine notes NSMB.com.
NSMB.com gets noticed by Bike Magazine, which helped create exposure to a worldwide
audience. …For a new shore e-zine with smart commentary and good info, check
out www.northshoremountainbiking.com
September 2000 - NSMB produces first line of clothing.
NSMB.com releases their first line of apparel. The t-shirts sport the North
Mountain Biking.com logo and come in three colors.
October 2000 - Couch joins the NSMB team.
Rich Vigurs, also known as "couch", joins the NSMB team. Rich's experience in
staging and organizing promotional events will greatly enhance the team.
January 2001 - Noel Hendrickson joins the NSMB team.
After several months of volunteer work for NSMB.com, professional photographer
Noel Hendrickson joined the NSMB team. Noel's contribution will significantly
benefit the professionalism and appeal of the popular e-zine.
February 16, 2001 - NSMB hosts a booth at the BC Indoor Bike Show.
The event was a major success and gave the public a chance to meet the faces
behind NSMB.com. The big screen TV broadcasting videos like Kranked 3, comfy
chairs in which to relax and enjoy the atmosphere, and the professional photography
of the shore made the NSMB booth a hit. The event was also used to debut NSMB's
latest line of apparel, now offering a new line of t-shirts, hats, and hooded
sweatshirts
March 2001 - NSMB produces first streaming video clip.
As a sign of things to come, NSMB released their first streaming video clip
highlighting local rider Eamonn Diugnan and his views on the shore-riding scene.
The web site will continue to focus on offering interactive content including
video streaming.
March 25, 2001 - NSMB hosts three all ages video premieres for Ride to the
Hills.
Local Web Site Hosting Several All Ages Events
to Premier New Movie
April, 2001 - NSMB gets a notice in major US publication Men's Journal.
The High Road (Article from the Men's Journal
magazine, April 2000)
April 20, 2001 - NSMB hosts several all ages video premieres for Search for
the Holey Trail.
Local Magazine Hosting All Ages Event to
Premier New Movie
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