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Teaser – Norco 2011 full suspension bikes

Words by Stuart Kernaghan. Photos by Stuart Kernaghan.
July 13th, 2010

I’m at the Norco 2011 product launch in North Vancouver, checking out all of the new bikes for the coming model year. There’s quite a lot to see here, and I’ll be going into detail in a full article very soon, but for now here are a few highlights to keep you entertained. 

And because weight and manufacturer’s suggested retail price are so important, I’m going to include them here rather than make you suffer for a few more days. Enjoy.

The Range

  • most significant new bike in the 2011 line-up
  • 160mm all-mountain bike
  • uses a modified Horst Link suspension design called A.R.T. (Advanced Ride Technology), which incorporates the Syntace 142mm rear axle design
  • five sizes from XS to XL to choose from
  • all models except the Range 3 use the A.R.T. (the 3 uses a standard axle)
  • available in October 2010
  • Range SE – 26.6 lbs | US$6,950 / CAD$7,799
  • Range 1 – 29.1 lbs | US$4,580 / CAD$5,000
  • Range 2 – 30.1 lbs | US$3,365 / CAD$3,650
  • Range 3 – 34.4 lbs | US$2,415 / CAD$2,625


The 2011 Norco Range 1. 160mm of all-mountain goodness, ready to rip.

Team DH, A-Line & DH

  • long-travel bikes for downhill racing, bike park riding, aggressive freeriding and shuttling
  • all three bikes have the same design and geometry
  • 8” and 9” travel settings
  • the A-Line uses a heavier tubing than the Team DH and DH
  • available in September 2010
  • Team DH – 38.4 lbs |US$4,785 / CAD$5,575
  • A-Line – 40.3 lbs | US$3,415 / CAD$3,925
  • DH – 39.1 lbs | US$2.785 / $3,175


The Team DH for ’11. Big, black and red, badass. Now able to haul downhill in either 8″ or 9″ mode.

The Shore

  • 7” freeride / bike park bike
  • only two models currently being shown
  • a new Team and Shore 1 model are being redesigned and will be launched in February 2011
  • same design and travel as 2010 models
  • Shore 2 & 3 available in October 2010
  • Shore 2 – 38.6 lbs | US$2,140 / CAD$2,475
  • Shore 3 – 39.5 lbs | US$1,625 / CAD$1,825


Next year’s Shores are aimed at people who want to go bigger but don’t have a deep wallet. 

The Vixa

  • women’s-specific bike designed by Norco pro freerider Darcy Turenne
  • built for all-mountain, back country, enduro, freeride disciplines
  • 160mm of travel
  • uses the A.R.T suspension design and 142mm rear axle
  • women-specific geometry and components
  • available in October 2010
  • Vixa – 33.5 lbs | US$2,835 / CAD$3,100


Girls need cool bikes, too. This one is built for girls who want to pedal up and rip down – but don’t want to ride a tank designed for boys. 

The Shinobi

  • 29er for all-mountain, technical singletrack, enduro racing
  • 140mm of front travel, 120mm of rear travel
  • uses A.R.T. suspension design and 142mm rear axle
  • available in December 2010
  • Shinobi – 30.2 lbs | US$2,850 / CAD$3,175


The Shinobi is a 29″ bike that can be ridden almost anywhere, if today’s ride down CBC and Ned’s was any indication.


The requisite action shot… This time, it’s Norco team rider Jay Hoots manualling some high-altitude wood on CBC.

So there you have it – a teaser of some of the 2011 full suspension bikes from Norco. Stay tuned for the full article, complete with specs, more info on A.R.T., what’s happening with some old faves and ride impressions of the new bikes.

Think that these bikes are the cat’s pajamas? Is it possible to improve on the classic FSR suspension design? Would you be caught dead riding a 29er? Rant, rave or pontificate over on the boards.